Sign Removal Los Angeles 818-861-5394 | Motel

This was a sign removal for Good Night Inn in Los Angeles. The sign cabinet was 14'h x 10'w.  The first thing we had to do was to cut the electrical power from the sign in order to remove it. We used a 40ft bucket truck to remove the signs. There was two identical signs on the motel. For more information on Sign Removal Los Angeles.

Once we cut the power off, then we proceeded to take off the panaflex face off the sign cabinet. This material is very light weight and has the appearance of fabric. This material is used as a translucent substrate for sign cabinets that are over sized. This makes the installation or removal of the sign much easier. We took a knife and started to cut the panaflex material from the sign cabinet. Then, we removed the fluorescent lamps and the 2-ballasts(electrical transformers to power up the sign cabinet).  Finally, we started to loosen up the bolts that were holding up the sign on the building. Once, the bolts were completely removed, the sign was hanging on the arm of the bucket truck, so we could now bring it down to the floor. You can a look at our Los Angeles Sign Removal.

It took over 8 hours to remove these two signs. We had to dismantle the sign cabinets in order to reduce the size of the cabinets, so we could transport them to the Los Angeles public dump for disposal of the signs.
We can assist- Los Angeles Signs & Awnings, any company to remove their sign, call now for a free estimate: 818-861-5394.

Illuminated Signs Los Angeles 818-861-5394 | Restaurant

Shershah Exotic Cuisine of India is an illuminated sign with reverse channel letters mounted on a sign cabinet  working as a raceway( a piece of metal holding the letters together). There was two identical sets of signs that needed to be replaced. The restaurant is located in Marina del Rey, CA. The Restaurant Owner, Suri, called us to fabricated a sign that would be approved by the landlord(Jones Lang Lasalle), an organization operating in many cities across the US. The restaurant had illuminated signs that were open face channel letters with neon, and the landlord wanted the restaurant to change the signs to internally lit LED. Therefore, the owner of the restaurant had to comply with the landlords request. Here is some more information regarding Illuminated Signs Los Angeles.

We had to get approvals from both the landlord and the of City of Los Angeles. We had to submit a structural engineering plan, in addition, to the shop drawings to the City of Los Angeles because the sign was hanging on the corridor ceiling of the restaurant. The city wanted to make sure that the two support beams were going to hold the sign in place.We elected to go to the Building & Safety in Van Nuys, CA., which took two days of submitting the plans and going through the sign check process. Once, we got approved by the City of Los Angeles, we started to fabricated the sign, which took us 6-days to complete. We first had to remove the current signs on the restaurant. This took a day to remove both sets of signs.We then came back the next day to install the new set of signs. We have more picture at our Los Angeles Illuminated Signs gallery of back-lit channel letters.

The client was in a time crunch to complete this sign project requested by the landlord. Therefore, we complied with the customer's request to complete this sign project as soon as possible. We can assistant your company's need for electrical or non-electrical signage in the Los Angeles area, call us: Los Angeles Signs & Awnings at 818-861-5394 for a free estimate.

Sign Removal Los Angeles 818-861-5394 | Banner

This is a sign removal of a large format banner using  three high rise rope access professionals to get the job done. The banner was 80ft h x 5ft w. This is the preferred method to remove this type of banner on the building because of the angle and position of banner on the building. This job took three hours to remove. Once we removed the banner from the building; we covered up the holes with stucco putty. This banner was removed on 8-5-13 in Los Angeles. For more information on Sign Removal Los Angeles.

This banner was up for three months to promote the sale of the condominiums. This was a very effective method of advertising the sale of the condo's, every condo was sold on this building. This gives a wide exposure of advertising because it so big, people driving by cannot miss it. This also works for word of mouth advertising. You can look at more pictures at Los Angeles Sign Removal gallery.

You can contact us at: www.losangelessigns.biz, call now: 818-861-5394 for a free estimate.

Sign Removal-Los Angeles 818-861-5394

We did a sign removal of the Hampton Inn sign using a high rise rope access repeller. This method is used when a bucket truck cannot access the sign, due to the telephone lines, trees, or other obstructions that would get in the way of the bucket for the installer to remove the sign. This sign was removed August 7, 2013 in Los Angeles. The approximate height of the sign was 80ft. from the ground. You can take a look at more sign removal pictures at Los Angeles Signs Removal.

The hotel called us because they had called eight sign companies, but none of the sign companies had the capability to remove the sign because the only way in this case was to use a rope access professional, which none of the sign companies had. Therefore, they had to decline on the job. You can click on our Sign Removal Los Angeles gallery.

We removed ten front lit channel letters from the building. The letters were about 30" in height. The sign was powered by neon lighting. The letters were very heavy because the transformers were attached to inside of the letters, some letters had 2-15,000 volt transformers. It took seven hours to complete the job, from beginning to end. The management team at Hampton Inn were happy to have the sign removed after searching for a sign company to remove the sign for over two years. They changes their name to Wingate.

The rope, harness, sky genie(seat), and the rest of the accessories necessary for high rise access were purchased from window cleaning supply.


To contact us: www.losangelessigns.biz ,  call now: 818-861-5394 for a free estimate.

Illuminated Signs-Los Angeles 818-861-5394

Illuminated signs are one of the most eye-catching and stylish signage options available in the sign industry. Powered by bright and energy-efficient LEDs, offers the most comprehensive selection of customized illuminated signage. They can be front lit, back-lit(halo effect), or sign cabinets. You find some information on our Electrical Signs Los Angeles.

We can design a custom illuminated sign from a  logo, graphic or image to generate the sign for the most impact. Industries of all types from fuel stations to department stores use Illuminated signs. You can see more picture of Los Angeles Electrical Signs on our gallery.

To see the benefit of Illuminated signs, look around. Everyone from “big box” companies to smaller businesses use illuminated signs for a greater impact- day or night.. Los Angeles Signs & Awnings can provide your company with a site survey, discuss your needs, and what you are looking to accomplish with your Illuminated signs; then give you an expert recommendation based on your store or building.

Interior Illuminated signs are of great benefit when used in airports, malls, and office buildings for directory signs and advertisements.Nothing makes more of an impact than illuminated signs, both day and night! Let our sign experts help you find the illuminated signage that meets your needs and budget.

You can contact us: www.losangelessigns.biz ,  call now: 818-861-5394 for a free estimate.

Neon Signs Los Angeles-818-861-5394

 

                                                        What is neon
Neon is a gas. But most people use the word neon to describe signs, art, and lighting that is made entirely or in part with neon tubes. These tubes are sealed, airtight glass, filled at a very low pressure with either NEON or ARGON gas. The ends of the tubes have electrodes (metal fittings) that are connected by wires to a neon transformer or power supply which transmits electric current through the tube, and cause it to emit light. A typical neon sign or art piece may have any number of tubes wired together to one or more transformers or power supplies. You can find some more information at Neon Signs Los Angeles.

When luminous tubes were first being developed, around the turn of the previous century, one of many problems encountered was that of longevity. Experimenters found that they could put almost any gas, including carbon dioxide, into a sealed glass tube and, by applying the right amount of current, it would 'light up'. However, within a relatively short period of time, these tubes would go out. This was due to chemical reactions inside the tube caused in large part by the electrical current required to light up the gas. The solution was to use either neon or argon, which are known as 'noble' gasses, and won't combine with other elements or molecules. You can take a look at some neon pictures at our Los Angeles Neon Sign gallery.
                                            
                                How are the colors made

The colors are created in the following ways: By filling the glass tube with either of the two gases: neon appears red-orange in a clear glass tube; argon appears pale blue in a clear glass tube. Virtually all of the other colors are created by using one of these two gasses in:
1) clear glass tubes that are coated on the inside with fluorescent powders that, when lit, will emit certain colors.
2) colored glass tubes that may be clear, or coated on the inside with fluorescent powders. 

There is a limit to the number of colors that can be made, which is dictated, for the most part, by the phosphor compounds used to coat the inside of the tubes. However, occasionally a manufacturer will come up with a new color. There are only 3 major neon tube manu- facturers in the US, those are: Voltarc Sign Technologies , EGL, and FMS. A large importer of mostly European glass, among other things, is Technolux.

                                    How long does neon last  

Most neon pieces are virtually maintenance free. They can last between 10-20 years depending on what type of electrodes were placed during the manufacturing of the neon, and how the neon tube was cured during the heating process. The transformer or power supply can last between  4-10 years, if it is correctly matched to the neon display. The neon tubes do not burn out like incandescent or fluorescent bulbs.

                        How much electricity does neon use 

The electrical power needed to run neon depends on the total length of tubing, the diameter of the tubing, the colors, etc. A typical neon sign(interior window neon), of average size will consume approximately fifty to two hundred watts, which can be compared to the power consumption of an equivalent incandescent bulb. Neon is a very efficient light source. Most of the interior neon signs(especially window neon) employ efficient electronic power supplies, which adjust themselves to the 'load' presented by the neon tubes and use only as much power as is needed to light them. Most window neon sign are between 50-60 watts. Many of our customers leave their neon on continuously.

 

However, for exterior neon signs, the consumption of electricity is much greater. The transformers for exterior neon signs can run from 4,000-15,000 volts per transformer, depending on how much neon tubing was used for the sign.

You can contact us: www.losangelessigns.biz, call now: 818-861-5394, for a free estimate.

 

 

Business Signs Los Angeles- 818-861-5394

A business sign is designed to help your business stand out from the crowd, and nobody understands this fact better than Los Angeles Signs & Awnings. We can design and manufacture a sign with the customers logo or concept. A distinctive custom sign could be just what your business needs to increase traffic and boost sales. For more information on Business Signs Los Angeles.

We offer business signs in a wide range of shapes and sizes, materials and designs.  Our team of experts can help you decide on the type of business signs you need to help your business succeed. We can help you to design something truly unique to give your business a competitive advantage.You can take a look at Los Angeles Business Signs gallery.

Our business sign can be used in a variety of business situations.  All companies benefit from the use of a business sign:  construction industry, real estate businesses, restaurants, shoe stores, hotels, healthcare companies or professionals, or even a movie production company.  We can help clients create a business sign that is perfect for their needs and provides lasting branding opportunities.  Our sign specialists are also able to help with location ideas and permitting concerns.

If you feel you are falling a bit short when it comes to creative ideas, we are here to help.Whether they are indoor business signs, outdoor signs, weatherproof signs, durable signs, permanent signs, temporary signs, large signs, and small signs – you can be assured that we offer the perfect solution for you to get your business noticed. 

You can contact us: www.losangelessigns.biz  , call now: 818-861-5394 for a free estimate.

How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf

How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf

How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf

the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.

Brand the Business

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called “top-of-mind awareness.” Top-of-mind awareness is built and reinforced through repetition.
Remember, 85% of your customers live or work within a five-mile radius of your business. When driving to and from work, school and shopping, they pass your location some 50 to 60 times a month. Your sign should be designed so that it commands their attention every time they pass.
That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.
For example, a Volvo dealership in Portland, Oregon always includes in its radio ads its address, followed by the phrase “under the big blue Volvo sign.” When people see the big blue Volvo sign they remember the commercial.
Additionally, the name of your business, your logo, company colors, catch phrase, etc., should be consistent on your sign, your letterhead, business cards and print ads.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf

the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.

Brand the Business

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called “top-of-mind awareness.” Top-of-mind awareness is built and reinforced through repetition.
Remember, 85% of your customers live or work within a five-mile radius of your business. When driving to and from work, school and shopping, they pass your location some 50 to 60 times a month. Your sign should be designed so that it commands their attention every time they pass.
That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.
For example, a Volvo dealership in Portland, Oregon always includes in its radio ads its address, followed by the phrase “under the big blue Volvo sign.” When people see the big blue Volvo sign they remember the commercial.
Additionally, the name of your business, your logo, company colors, catch phrase, etc., should be consistent on your sign, your letterhead, business cards and print ads.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf

From the International Sign Association:
How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.

Brand the Business

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called “top-of-mind awareness.” Top-of-mind awareness is built and reinforced through repetition.
Remember, 85% of your customers live or work within a five-mile radius of your business. When driving to and from work, school and shopping, they pass your location some 50 to 60 times a month. Your sign should be designed so that it commands their attention every time they pass.
That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.
For example, a Volvo dealership in Portland, Oregon always includes in its radio ads its address, followed by the phrase “under the big blue Volvo sign.” When people see the big blue Volvo sign they remember the commercial.
Additionally, the name of your business, your logo, company colors, catch phrase, etc., should be consistent on your sign, your letterhead, business cards and print ads.
All these coordinated efforts build recall and recognition and help brand your business in the mind of the consumer.

Create Impulse Sales

Even though many of today’s consumers have the financial ability to spend money, few have the time in which to do that spending. They may be too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to be selling what they need.
Who hasn’t been driving down the street, stopped at a store and made a purchase, merely because they saw the sign?
Best Buy discovered that about 17% of its customers were people who did not intend to stop there but did so specifically because they saw the sign.
Another example of how signs can be very effective at influencing a customer’s buying habits is the Belmont Auto Spa in southern California.
The business was profitable but not as much as expected. Unfortunately, the original sign, although expensive and well placed, was poorly designed. Its lack of color contrast prevented it from standing out from the background and it couldn’t be seen or read at a distance. Further, since the sign didn’t have any of the characteristic visual features one would expect for a car wash, drivers didn’t recognize it as one and drove right on by.
The owner invested $15,000 in a new pole sign that was well-designed. The strong, first-read pictorial graphic immediately identified Belmont as a car wash and the colors were contrasting and lively. A reader board was also added to highlight specials such as detailing.
In its first year, the new sign produced a 15% increase in overall business, which translated into an additional $135,000.00 – nearly nine times the cost of the sign.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf

From the International Sign Association:
How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.

Brand the Business

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called “top-of-mind awareness.” Top-of-mind awareness is built and reinforced through repetition.
Remember, 85% of your customers live or work within a five-mile radius of your business. When driving to and from work, school and shopping, they pass your location some 50 to 60 times a month. Your sign should be designed so that it commands their attention every time they pass.
That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.
For example, a Volvo dealership in Portland, Oregon always includes in its radio ads its address, followed by the phrase “under the big blue Volvo sign.” When people see the big blue Volvo sign they remember the commercial.
Additionally, the name of your business, your logo, company colors, catch phrase, etc., should be consistent on your sign, your letterhead, business cards and print ads.
All these coordinated efforts build recall and recognition and help brand your business in the mind of the consumer.

Create Impulse Sales

Even though many of today’s consumers have the financial ability to spend money, few have the time in which to do that spending. They may be too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to be selling what they need.
Who hasn’t been driving down the street, stopped at a store and made a purchase, merely because they saw the sign?
Best Buy discovered that about 17% of its customers were people who did not intend to stop there but did so specifically because they saw the sign.
Another example of how signs can be very effective at influencing a customer’s buying habits is the Belmont Auto Spa in southern California.
The business was profitable but not as much as expected. Unfortunately, the original sign, although expensive and well placed, was poorly designed. Its lack of color contrast prevented it from standing out from the background and it couldn’t be seen or read at a distance. Further, since the sign didn’t have any of the characteristic visual features one would expect for a car wash, drivers didn’t recognize it as one and drove right on by.
The owner invested $15,000 in a new pole sign that was well-designed. The strong, first-read pictorial graphic immediately identified Belmont as a car wash and the colors were contrasting and lively. A reader board was also added to highlight specials such as detailing.
In its first year, the new sign produced a 15% increase in overall business, which translated into an additional $135,000.00 – nearly nine times the cost of the sign.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf

From the International Sign Association:
How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.

Brand the Business

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called “top-of-mind awareness.” Top-of-mind awareness is built and reinforced through repetition.
Remember, 85% of your customers live or work within a five-mile radius of your business. When driving to and from work, school and shopping, they pass your location some 50 to 60 times a month. Your sign should be designed so that it commands their attention every time they pass.
That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.
For example, a Volvo dealership in Portland, Oregon always includes in its radio ads its address, followed by the phrase “under the big blue Volvo sign.” When people see the big blue Volvo sign they remember the commercial.
Additionally, the name of your business, your logo, company colors, catch phrase, etc., should be consistent on your sign, your letterhead, business cards and print ads.
All these coordinated efforts build recall and recognition and help brand your business in the mind of the consumer.

Create Impulse Sales

Even though many of today’s consumers have the financial ability to spend money, few have the time in which to do that spending. They may be too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to be selling what they need.
Who hasn’t been driving down the street, stopped at a store and made a purchase, merely because they saw the sign?
Best Buy discovered that about 17% of its customers were people who did not intend to stop there but did so specifically because they saw the sign.
Another example of how signs can be very effective at influencing a customer’s buying habits is the Belmont Auto Spa in southern California.
The business was profitable but not as much as expected. Unfortunately, the original sign, although expensive and well placed, was poorly designed. Its lack of color contrast prevented it from standing out from the background and it couldn’t be seen or read at a distance. Further, since the sign didn’t have any of the characteristic visual features one would expect for a car wash, drivers didn’t recognize it as one and drove right on by.
The owner invested $15,000 in a new pole sign that was well-designed. The strong, first-read pictorial graphic immediately identified Belmont as a car wash and the colors were contrasting and lively. A reader board was also added to highlight specials such as detailing.
In its first year, the new sign produced a 15% increase in overall business, which translated into an additional $135,000.00 – nearly nine times the cost of the sign.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf

From the International Sign Association:
How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales.

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.
Which means every year you’re losing customers that you must replace with new customers, just to break even. Who’s in business just to break even?
If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.
A small, 7% increase in sales can produce over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.

Brand the Business

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called “top-of-mind awareness.” Top-of-mind awareness is built and reinforced through repetition.
Remember, 85% of your customers live or work within a five-mile radius of your business. When driving to and from work, school and shopping, they pass your location some 50 to 60 times a month. Your sign should be designed so that it commands their attention every time they pass.
That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.
For example, a Volvo dealership in Portland, Oregon always includes in its radio ads its address, followed by the phrase “under the big blue Volvo sign.” When people see the big blue Volvo sign they remember the commercial.
Additionally, the name of your business, your logo, company colors, catch phrase, etc., should be consistent on your sign, your letterhead, business cards and print ads.
All these coordinated efforts build recall and recognition and help brand your business in the mind of the consumer.

Create Impulse Sales

Even though many of today’s consumers have the financial ability to spend money, few have the time in which to do that spending. They may be too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to be selling what they need.
Who hasn’t been driving down the street, stopped at a store and made a purchase, merely because they saw the sign?
Best Buy discovered that about 17% of its customers were people who did not intend to stop there but did so specifically because they saw the sign.
Another example of how signs can be very effective at influencing a customer’s buying habits is the Belmont Auto Spa in southern California.
The business was profitable but not as much as expected. Unfortunately, the original sign, although expensive and well placed, was poorly designed. Its lack of color contrast prevented it from standing out from the background and it couldn’t be seen or read at a distance. Further, since the sign didn’t have any of the characteristic visual features one would expect for a car wash, drivers didn’t recognize it as one and drove right on by.
The owner invested $15,000 in a new pole sign that was well-designed. The strong, first-read pictorial graphic immediately identified Belmont as a car wash and the colors were contrasting and lively. A reader board was also added to highlight specials such as detailing.
In its first year, the new sign produced a 15% increase in overall business, which translated into an additional $135,000.00 – nearly nine times the cost of the sign.
- See more at: http://blog.parvinclauss.com/tag/exterior-signs/#sthash.00XLPoVb.dpuf